Facebook Ad Tools That Will Make Your Job Easier

With Facebook's ad capabilities, creating profitable ad campaigns on one of the most popular social media platforms worldwide is quite simple.

Social media marketers can save time and money by utilizing design, optimization, and analytics tools created especially for Facebook advertisements. These tools also enable marketers to get comprehensive campaign performance data and insights.

Are you prepared to explore the best Facebook advertising solutions available to help you offer your audience mouthwatering campaigns? This blog is for you.

Facebook Ads Automation Tools

AdEspresso

The king of Facebook ad tools, AdEspresso, is trusted by companies and brands worldwide. The platform gives you the ability to do A/B tests and determine which of your Facebook advertisements perform better, and it lets you build, manage, and evaluate campaigns all in one convenient interface.

Advantages

• A one-stop shop for Facebook ad campaigns
• Integrated tools for approval and collaboration
• Simple, easy-to-use UI
• Keeps artistic components handy for quick access.
• Makes dynamic advertisements using audience targeting.

Disadvantage

• Not a smartphone app

Cost

AdEspresso provides a complimentary 14-day trial. Paid subscriptions begin at $49 a month.

Facebook Ads Manager

Facebook is the best place to handle your advertising efforts. With Facebook Ads Manager, you can use the Creative Hub to sketch up ad creatives, the Analytics tab to track campaign performance, and Automated Ads to post ads automatically.

Advantages

• Integrations with third parties, such as BigCommerce, Shopify, and Google Tag Manager.
• Ads that run automatically save you time and money.
• For precisely targeted audience targeting, use pixel tracking.
• Comprehensive analysis.
• Complete visibility of your campaigns in one location.

Cons

• For new users, the platform can be difficult to navigate.
• Constant upgrades from Meta make staying current difficult.

Cost

Although Facebook Ads Manager is free to use, running Facebook ads will undoubtedly cost you some money.

Hootsuite Social Advertising

You all understand that a combination of sponsored and organic content is necessary to succeed on social media, don't you?

With Hootsuite Social Advertising, managing both will be simple.

You can simply gather actionable statistics, create and schedule Facebook advertisements, compare organic and paid content side by side, and generate custom reports with Hootsuite.

Having a single, comprehensive picture of all your social media activity will enable you to take quick action, optimize your budget, and make data-driven changes to ongoing initiatives.

For instance, you can change the amount of money you spend on ads on other platforms to promote a Facebook ad that is performing well. In the same vein, you may adjust the budget and pause a failing campaign without ever leaving Hootsuite.

Advantages

• Make campaigns on LinkedIn, Instagram, and Facebook.
• Control the amount you spend and who you target with your ads.
• Build sophisticated and empathetic audiences.
• In the Planner, compare sponsored and organic posts side by side.
• Examine the results of sponsored and naturally occurring articles with Hootsuite Analytics.

Cost

Plans for Hootsuite begin at $99 a month.

Hootsuite Boosted Posts

You can still advertise on Facebook directly from your dashboard if you don't use Hootsuite Enterprise. Any paying Hootsuite user can quickly and effectively construct mobile mini-ad campaigns by boosting organic Facebook posts from streams.

Advantages

• Find posts in Analytics that are performing well, then promote them directly from your dashboard.
• Use demographics, habits, age, gender, location, and interests to target your boosted ad.
• Decide on your campaign's duration and budget.
• Share your post on Instagram, Facebook, or both.

Cost

Hootsuite offers a complimentary 30-day trial to begin using. The professional plan costs $99 per month after that.

Facebook Ad Design Tools

Canva 

The go-to design resource for everyone and everybody is Canva! With its reputation for being highly user-friendly and requiring no prior design skills at all, Canva has raised the standard for simple Facebook ad image creation. 

If you're eager to post your creative ads on Facebook, the tool's abundance of pre-made templates will save you a ton of time. And the best part? Even with a free account, you can utilize Canva directly within Hootsuite Composer.

Advantages

• Simple-to-use UI with drag-and-drop.
• It is ideal for people on a tight budget because it is free.
• There are more than 250,000 editable templates to fit various campaigns and objectives.
• Ads have a polished appearance and a pleasing aesthetic.
• Free usage of stock photos.

Disadvantages

• Not as sophisticated as Photoshop and Illustrator, other editing programs.
• Creative is template-based, so it may appear a little same-y unless you change it.
• Although alignment is not as precise as other expert tools, it can appear somewhat skewed.
• There is no possibility to download RAW files.

Cost

For marketers that want to quickly access the functionalities of the site, Canva offers a free plan. For those looking to go further, a premium subscription with monthly prices starting at $149.99 CAD is worth looking into.

Unsplash

Due to its ability to provide marketers with free access to professionally taken, high-quality photographs for Facebook ad campaigns, Unsplash has become incredibly popular.

Advantages

• A straightforward, user-friendly interface.
• Photos are sorted for simple navigation.
• More than 3 million images are accessible with the free plan.
• Use a premium plan to access the iStock collection.
• Using an image does not require authorization.

Disadvantage

• Because Unsplash is so well-liked, other companies may be using your photographs in their advertising, which could confuse your audience.
• The photographer gets no credit or praise for their work unless you specifically give them credit.

Cost

While Unsplash is free to use, marketers who desire more extensive legal protection over picture use and limitless downloads can opt for Unsplash+.

Other Tools for Facebook Ads

AdView

It's acceptable for your audience to occasionally comment on your advertisements! Adview is a great tool that helps you keep an eye on the conversation. It allows you to respond to comments instantly or by utilizing pre-made templates, which is a huge time-saver. 

Along with providing information about which ads are causing the most discussion, the tool also features a handy filter feature that makes it simple to search through comments that have been viewed and answered.

Advantages

• Utilize pre-made templates to respond to comments, saving you time and money.
• It incorporates Hootsuite to create your one-stop shop for everything related to Facebook ads.
• includes data to assist you in determining which advertisements are generating the most comments.
• Track ads across an infinite number of sites and one Facebook account.

Cons

• You have to pay for the first few days as well, as it offers no free trials. 

Pricing

Adview charges $7 a month for the first account, and an extra $7 is charged for each new account.

Mobile Monkey

Why restrict your Facebook advertisements to the standard news feed? Reaching new audiences with Facebook Messenger advertising is made possible by Mobile Monkey, another product in Meta's suite. You also get the advantage of using the chatbot, SMS, and drip campaign creation options offered by Mobile Monkey.

Advantages

• Simple drag-and-drop user interface
• connects with popular apps, such as Hootsuite
• Numerous functions, not limited to Facebook ads

Disadvantages

• Inadequate reporting and analytics

Cost

This one is particularly difficult to evaluate because Mobile Monkey's price page lacks both a free sign-up button and pricing information. If you're interested, we advise getting a product demo and inquiring about prices!

Final Words

Facebook ads are an incredible asset to your business. Facebook is a widely used platform where you can place your ads in front of potential customers to increase your sales and generate leads. 

All tools are helpful for marketers. This blog has complete information on which tool is more suitable for you according to your project’s requirements and budget limits. Choosing and using tools accordingly will optimize your campaign efficiency, save costs, and result in a more successful outcome. Always keep in mind your specific requirements, budget, and team skills when selecting which tools to use.