SEO Hacks to Increase Your Organic Traffic in 2024

07/07/2024 4:00 PM

Blogs Digital Marketing

SEO Hacks to Boost Your Website Traffic

Do you know where people are coming from to visit your website? If your website is like most websites owned by business-to-business companies, then sponsored search (PPC) accounts for a portion of the traffic, with organic search accounting for the remaining portion.

In actuality, sponsored and organic search account for more than 75% of the traffic to B2B websites nowadays. And just 15% of that traffic, according to SEOInc, comes from paid searches.

If you haven't been developing an SEO strategy plan to enhance your website's organic performance, you can be missing out on a tonne of possible visitors and leads. Here are the best SEO hacks that work to drive organic traffic to your website. 

1. Check for Underperforming Content by Conducting a Content Audit

A blog offering SEO guidance recommended to its visitors to "create high-quality content." and "start a blog!". But before starting to write new content, you must know what already exists on your website.

It is exactly what it sounds like: a content audit. Make a list of every page of your website and decide which page needs updating or merging and which page can be left as it is. An Excel spreadsheet can be used to accomplish a content audit even if you don't want to employ plugins. This feature is available in several plugins. 

However, don't just start deleting pages. Think about the importance of each page to your company. If a page is essential to your business, don't eliminate it, even if it doesn't have much SEO value.

2. Update Your Pages with New Internal Links

Adding more internal connections to your website is another SEO tip you may try, in addition to auditing and assessing the content you already have. It is easier for visitors to your website to move between pages when there are relevant internal links. They also help Google comprehend context better and disperse "link equity."

This procedure is particularly crucial for newly created pages because there won't be many internal connections on them. It's a good idea to consider whether there are any fresh opportunities to add updated internal links, even with older sites and information. Perhaps you wrote a blog post on a subject that is related to an earlier page. If you think so, then link both pages by interlinking and ranking both pages. 

3. Review Your Content

It's a good idea to review the material on your blog and important product or service pages as you progress through your content audit. If you have even a passing familiarity with search engine optimization, you most likely added alt text, meta data, and keywords to them when they were first made. But have you lately given them an evaluation? It's time to have another look if you know you haven't. 

Since those first pages and blog entries were created, it's likely that additional keywords, subtopics, or opportunities have emerged. Consider the updates you can provide. Is there anything else you can talk about in an older blog post? Can you update the keywords on your product or service pages?

By spotting and seizing these chances, you can influence Google to consider these pages on your website as more comprehensive, which will raise your website's ranking.

4. Launch a Campaign to Build Links by Targeting Reputable Websites

The quantity of high-quality links pointing to your website is one of the most crucial elements affecting your SEO grade. When a website has links pointing to it, Google knows that other people are praising and discussing it, which raises the website's search engine ranking relative to those with fewer links. 

In addition, inviting other websites to connect to your own will increase traffic to your site through referral traffic that comes straight from that link, providing you with a secondary traffic bump.

5. Produce Excellent Content for Your Visitors

Developing excellent content that entices visitors to your website is the best approach to increasing organic traffic. Think about the visitors you want to visit your website and search for their needs and problems. Then, just apply your understanding of the sector to produce blog entries, films, infographics, and case studies. 

Throughout the material, incorporate specific keywords and post them as frequently as you can on reliable websites and on social media. Remember that you should prioritise content quality above quantity and maintain a consistent flow of content. Compared to good content, bad content will receive less attention and produce fewer leads.

6. Tighten Up Your Site's Technical Framework

If you're not getting the kind of search engine traffic you'd like, invest some time in website maintenance. Broken links degrade the functionality of your website and can lower its search engine ranking. Similarly, avoid posting the same content repeatedly, as this can also lower your website's search ranking.

7. Take into Account Developing Content Groups Around Your Subjects

Let's explain HubSpot's topic cluster model in case you're unfamiliar with it. It comprises creating "clusters" out of multiple distinct pieces of content. Every piece of material must be pertinent to one main idea or theme.

8. Make Sure Every Piece of Content You Create has Proper On-Page SEO

At least once a year, review your on-page SEO tactics and pay attention to details like heading tags, meta descriptions, and internal link structure. These elements can enhance customer satisfaction and increase the amount of time visitors spend on your website.

9. Add Videos That are Relevant to Your Blog

Like many others, you might not frequently visit Google's video search results page. You would see that not all of the videos on this search results page are from YouTube, though, if you went there right now. Additionally, Google gathers URLs with pertinent embedded videos and displays them in the search results.

Seeking an immediate victory? Adding pertinent videos to your webpages or blog is a simple approach to improving search engine optimization. It might not increase website traffic significantly, but it can give you a much-needed lift with almost no work at all.

Even experienced business owners can be confused about how to deal with the ever-changing nature of SEO and constantly updating algorithms. But launching your B2B SEO plan doesn't have to be intimidating with these practical and simple-to-use tips. It could take some time to put some of these SEO tips into practice, but the effort is definitely worth it.

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