Short Answer: If your prospects are searching for your services. Your should likely advertising on Google. However, if your prospects belong to a group like "comic book" collectors then you may want to also consider other options.
Google has the most traffic in the United States. People go to Google all the time to look for things. If you are one of the things they might be looking for. Google is likely a great (but not the only) choice.
Am I ready for Google Ads?
There are 3 major factors you need to be aware of:
Your ad should have a compelling reason or Call to Action (CTA) so that a user will be encouraged to click.
Your landing page should quickly load and provide a compelling reason for people to take action.
You should be prepared for people taking action as well as develop a set of FAQ (Frequently Asked Questions) for your website, sales staff or e-mail response.
Start small. Try many things. Do more of what works and less of what doesn't work.
Do You Want to Scale?
You need to consider how much success you want. If you're a local restaurant you only want enough traffic to keep you busy. Any more may be wasting money.
However, if you're an e-commerce platform or have a product or service that scales, you may want to ramp up your growth.
Besides the cost of scaling you may need to invest in an on-line marketing or automation system. (We have recommendations)
And, as you scale - keep experimenting and testing new visuals, headlines and offers. Just because you're doing well doesn't mean you can't do better.
Pricing and FAQ
How much does Google Advertising cost?
Our management starts at $300/month. You may choose any advertising expense beyond that. But, realistically it makes little sense to spend $300 with us and only $50 with Google. We do recommend starting with smaller amounts until we can more reliably predicts your return on a larger ad spend.
Why Doesn't Google Advertising Work?
There is no one reason. There are many elements that are required to be succesful and only messing up any one of them can kill your profits. It's best to look at the data and see what it tells us.
Do You Want to Know More?
Google is often a great place to promote your business. We can help determine if it will work for you. And, if it does our professionals can create, manage and optimize your campaigns to drive the results you need.
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Google PPC Management. We will fully manage your Google PPC campaign.